92.7 Big FM - Big Golden Voice

In its new and refreshed avatar, Big FM was looking to create a positive change with thought-provoking content that gives audiences a fresh new perspective on key topics.

Big Golden Voice

Brand Awareness

With numerous singing contests clutters the TV screens it was important for us to make Big Golden Voice stand out as the best online singing show

Increase Registrations

One of the main aim of the campaign was to have maximum number of people register for the contest

Promote The Finalists

Once the finalist music videos are in we had to push the videos to garner maximum views on the digital the front

Challenge

To push the Big Golden Voice season 7 on various digital platforms to reach a wider set of audiences and get maximum entries for the show.

Solution

With digital advertising pushed for more registrations, brand awareness and pushed for maximum video views. Partnered with influencers to push for more registrations

5000+

Entries

20 million+

Views

80 million+

Marketing Reach