The Results
Sales
Facebook Reach
Instagram Reach
Objective
With the pandemic, many stores had to be shut down. This is where we stepped in and help Thirsty Fox revive its business via online sales.
Social Media Highlights
Engagement
Reach
Fans
followers
Monthly Interactions
Reach
Best of Social Media Post
Executing the Strategy
THE CHALLENGE
The biggest challenge in fulfilling the client’s goals and demands was the content restrictions. The company established early on the significance of acquiring links that do not contradict Google Webmaster Guidelines. We’ve needed to be very thorough in creating guest posts and finding link opportunities to ensure we avoid certain statements due to legal dispositions. This means avoiding link schemes and other link building tactics that center on building “unnatural links” and are considered violations of the Google guidelines.
THE SOLUTION
Our link-building specialists performed keyword analysis and ranking reviews to determine opportunities to acquire high-performing, quality link placements on a budget. Since the client already had an established keyword strategy, our main focus has been to ensure our guest posting strategy aligns with its business goals. We developed articles around product reviews, listicles and high-authority content pieces to place target keywords and links naturally on websites with a large number of organic visitors. We also worked closely with the client’s legal department to provide them with content for approval before publication. After collaborating closely with the company’s legal team, we consistently hit 100 percent client approval. Thrive’s ongoing link acquisition strategies center on targeting top-tier keyword placements in organic search results to continuously boost the rankings of different mobile applications.
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